Muscle Cars - first in a series - Simon's Black Vader, 1971 Buick Riviera GS

Welcome Aboard
We are delighted to begin 2006 with the addition of these terrific new clients:

Business First National Bank
Leider Hayes Commercial Real Estate
Nutricate Corporation
Sansum Santa Barbara Medical Foundation Clinic
Shubin + Donaldson Architects (view shubinanddonaldsonloretobay.com)
Yardi Systems Corporate
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Two Trends for 2006

Rapid Individuality: Increasing demand for personalized spaces, services and products.
At Home Rules: The more your customer can transact with you from home, the stronger the bond will be.

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What's the latest thinking???

1. Culture is the new catalyst for growth, so brands that influence culture perform better.
2. A brand must have a point of view.
3. Your customer is part of the smartest generation to have ever walked the planet; take your lead from them.
4. Customize as much as you can.
5. Give them an experience, not just a transaction.
6. Presentation matters more than ever. And clarity is a must.
7. Weakness and Threats: the most important part of SWOT.
8. Social responsibility is now expected.
9. Live your customer's life.
10. Innovation is the new boardroom favorite.

Find out more: www.ideaengineering.com • 805.963.5399