Alliance for Community Trees
Project: Increase participation in National NeighborWoods Month.
IE Services: Marketing consultation, collateral material design and production.
Result: Participation by community groups across North America
increase by 500%.

Advanced Royalty Tracking — Davies Public Affairs
Project: Introduction of a new, Texas-based, artist royalty tracking and
      investment services company.
IE Services: New company identity, national print advertising campaign in
      Billboard Magazine, and website.
Result: Initial campaign achieved all marketing goals, now being expanded to
      additional market sectors.

Alpha Thrift Store / Alpha Resource Center
Project: Transitioning this local institution from a downtown Santa Barbara      
      location to a new less trafficked Goleta location while minimizing the
      risk of a downturn in sales revenue.
IE Services: New Identity and a comprehensive multi-media ad campaign;      
      including, television and radio, outdoor advertising, newspaper,
      exterior signage, and flyers.
Result: Sales revenue exceeded projections by 30%. “

Thank you for creating our new identity and logo, and bringing a renewed energy to Alpha! Your creativity, insight and execution of the campaign has positively impacted our organization and exceeded all expectations. We’re grateful for your commitment to our mission and look forword to working together in the future.”
— Kim Olson, Executive Director

“Everyone here is so proud and delighted to use our campaign brochure. I have never been so pleased with a fundraising piece — it is exactly the vision and message that we wanted to convey, and you helped us accomplish that!”
— Pat Snyder, Foundation Executive Director

Bryant & Sons
Bryant & Sons is the place for the world's finest jewelry. The client has been a long time supporter of the arts and music in Santa Barbara and this new campaign celebrates both.
Sansum Clinic
Sansum Clinic's top–to–bottom, re-branding initiative was the most extensive effort of its kind in southern California for a regional medical facility. IE provided Sansum with a new logo, identity guidelines, brand positioning, advertising campaign, annual report, and a full complement of marketing collateral support materials.
Zingerang
Zingerang, Inc. is a pioneer in intelligent mobile services and is a service provider of dynamic mobile messaging services for both business and consumer markets. IE developed the Brand Identity and website that was recently launched.

Recently it was revealed that General Motors cut their advertising budget by
$600M in 2006. (Out of a staggering $2.4B budget). No surprise here
necessarily considering the woes that GM has been suffering through
(although I strongly believe the General is finally starting a comeback).
What is interesting, upon further analysis, is how this budget was cut.
Read more...

We are proud to have been awarded ADDYs in the recent regional competition for all 3 of our
entries: Sansum Clinic, The Home Depot Foundation and Alpha Resource Center.

Consumers are investing time and money to develop specialized skills to accompany the purchases of products and services. These "status skills help them make the most of those same goods and services, bringing them status by being expert at something, and the story telling that comes with it. For example: winemaking classes, BMW driving schools, Apple's workshops, Nikon School and Home Depot's Do-It-Herself workshops. Are there skills you could be passing on to your customers? Branding is a dialog, and education makes for great conversation.