Satirist and novelist Douglas Adams suggested a natural lifecycle for technologies. In a short essay in 1999 he proposed the world works like this:

1) everything that’s already in the world when you’re born is just normal;
2) anything that gets invented between then and before you turn thirty is incredibly exciting and creative and with any luck you can make a career out of it;
3) anything that gets invented after you’re thirty is against the natural order of things and the beginning of the end of civilization as we know it until it’s been around for about ten years when it gradually turns out to be alright really.

He then wrote that we should apply this list to movies, rock music, word processors and mobile phones to work out how old you are.  But perhaps a more current list would be the Internet, text messaging, DVD players, Blackberries, iPods…

What’s your technological age?

HazMat Media
IE created a powerful sales brochure and designed an effective website complete with flash animation.  Click here to see more.

Ventura County Behavioral Health–
Responsible Retailer Program
New logo and marketing collateral for Ventura County’s Responsible Retailer program.

SB Airline Terminal Website
Hop on to The Flight to the Future. With help from IE, the Santa Barbra Airport launched its new campaign and website for their ambitious new Airport Terminal Project. Click here to see more.

CenCal
The Santa Barbara Regional Health Authority came to us for an entirely new look and feel for their brand.  IE delivered, giving them a new name – CenCal – and a fresh logo that will be sure to get them noticed.

Patchi
“Ooh!”. Fine Belgium chocolate has never looked so good thanks to IE’s web design expertise! Click here to see more.

Food & Friends “Dining Out for Life”
Food & Friends is the only Washington, DC-area non-profit providing specialized, nutritious meals to people living with HIV/AIDS, cancer and other life-challenging illnesses. Click here to listen to the radio spot we wrote that aired on DC101, DC’s #1 Rock Station.

Cottage Hospital
IE designed a logo for Cottage Hospital’s new Family Fitness Fair, which encourages families to adopt healthy eating, fitness and activity.

Hayward’s Home
Hayward’s Home is a unique luxury and antique furniture store that features pieces from all over the world.  Handmade Italian reproductions from Italy, custom rugs and patio tables with travertine from ancient Roman caves.  IE photographed and debuted a new set of print ads to showcase the beautiful furniture and accessories that can be found at Hayward’s Home.

Over 20 years ago I showed up at a Washington, DC advertising agency for a job interview.  The agency head turned out to be a rather strange chap (as I got to know him better after choosing to join a different agency) but the first thing he told me that day was a maxim that I still quote liberally today: Read more...

Our “My Doctor & Sansum Clinic” advertising series won:

Gold Aster Award
The Aster Awards Program provides national recognition for healthcare organizations and advertising agencies.

Communicator Print Media Award of Excellence
An International Competition Honoring Excellence in Communications.

The Healthcare Marketing Report Merit award
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.

The 2006 Annual report also won a Healthcare Marketing Report Merit award.