“How to Kill Your Brand” is a delightful instruction manual Guy Gabriele has put together for those that are trying but just don’t have the know-how. Of course if it should give you some ideas on how to create, express and extend your brand, well, we guess that works too…

We finally got Guy to put some of his revered knowledge on the subject of branding onto paper and the first 5 Red Books are the result.

We love them, and so far other folks do too. It was nice to hear the printer say that of all the material that whizzes over the presses, the Red Books stood out as something the printing staff took time to read. We hope you will also. Let us know what you think.

You can see the contents on the Red Book website we have put up at http://www.littleredbookseries.com.

Hangar
Hangar Auto Club is the premiere storage and maintenance club for fine automobiles. Continuing our brand rollout, IE produced a beautiful and polished brochure highlighting the company’s services.  

Navy League of the United States, Santa Barbara Council
IE created the Admiral Stockdale “Valor and Vision” brochure to raise funds for the commissioning and adoption of the USS Stockdale. The result was an elegant and fitting tribute to one of the most highly decorated officers in the history of the United States Navy as well as an effective fundraising tool.

The Homer Fund
IE designed a fresh logo in celebration of the 10th anniversary of The Home Depot's nonprofit charity, created in 1999 to assist and support employees in times of need. The Homer Fund website and collateral materials were also updated for the anniversary.

Turner Medical Arts
Dr. Duncan Turner, a well-known and highly respected physician, came to IE to rename his women-focused medical practice and create a new identity to better express its enhanced services, expertise and “patient-centric” nature.

UC Santa Barbara’s Institute for Energy Efficiency (UCSB IEE)
Building on the branding developed by IE, a beautiful and engaging brochure was created to further communicate the Institute’s mission to prospective donors and partners.

West Coast Asset Management (WCAM)
A premiere investment management firm guiding elite and knowledgeable
clientele, WCAM approached IE to develop an identity more befitting the
company's mission: the preservation and enhancement of their clients'
wealth.