GM
Launch of Saab 97X SUV

Idea Engineering was asked to create a promotion for the launch of the Saab 97X SUV targeting affluent African-American buyers. A partnership was created with the #1 upscale African-American radio station in Washington DC, and over $150,000 in promotional value was delivered to Saab/GM in exchange for giving away a brand new Saab 97X SUV on air.