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The first in a 2 part series on what to note for 2008.
1. Status Rewards—Consumers will be looking to gain even more personal status in various spheres: traditional, online, community, philanthropic, and environmental spaces.
2. Super Premiums—The food and beverage category will likely lead in this trend of "super-premium-ing" brands, but it will also be seen in travel, household consumables, and personal electronic categories.
3. More, Please—Instant gratification will continue to be a leading trend in 2008. Look for fast fashion, faster food, snack-able experiences, smarter cars, and more intuitive gadgetry.
4. YMI: You Made It!—From online content (videos, music, photos, blogs) to physical merchandise there will be an eruption of activity centered on things conceived, produced, distributed and sold by the consumer. Fashion, home furnishings and entertainment categories will be at the forefront.
Q: How can your product, service or company be re-engineered to capitalize on these and other emerging trends?
Let's talk about it.
—Guy
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A new identity for THE legendary theatre. Shown here is the cover of the Preview Season subscription offering.
A new identity and brand platform for Lompoc Hospital. Opening 2008.
New website for local jazz lovers.
IE created a powerful new Identity and Website to launch First Step Equity as the destination for information on buying or selling of homes in financial distress.
Refreshed design and development of new promotional tools for Neighborwoods 2007 to increase national participation. IE provided affiliate Logo Development, Website, Online Marketing Tools and Promotional Materials.
Photo shoot with Pulitzer Prize winning photographer David Kennerly. IE's services included concept development, art direction, sourcing of models, location and props, photo retouching. The result: a custom, brand-enhancing photo library to be used across media, from annual report to in-store signage.
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