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As demonstrated by our intern Will, modes of expression come in many forms and many colors too. See our On Color section for tips on expressions through color.
This Issue’s Mantra – Differentiate!
Branding is all about creating an emotional grid around the product. The more sophisticated the grid of values and the more they match the core values of your brand, the better your brand will be at arming itself against competitors.
Brand loyalty is not intellectual. It’s emotional.
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“Branding: Bottom-line Vanguard”
By: Simon Dixon, CEO
Oscar Wilde once described a cynic as “a man that knows the price of everything and the value of nothing.” It’s a quote that sometimes reminds me of Branding: companies understand how much it costs them but can lose sight of its positive effect on the bottom line. . . .
Read more
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The New!
Alpha Resource Center – New Identity
Business First Bank – Yes! Campaign
Ty Warner Hotels & Resorts – New Rancho San Marcos Websit
Sansum Clinic - New Identity
Hayward’s – Branding Ad & New Identity
EZ-Assure – New Identity
Satzinger Design – Website
Simpler Systems – New Identity
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Awards
• Our ad for Benefit Software was Voted Winner of the "Most Interesting" Ad by readers of Business Insurance Magazine.
• Congratulations to Satzinger Design. Their design of 125 Brownell-Howland won “Best Planning/Circulation/Livability”, “Most Creative and Innovative”, and “Best Exterior Character” during the 13th annual Santa Fe Parade of Homes sponsored by The Santa Fe Area Homebuilders Association.
• Our 2005 Annual Report for Sansum - Santa Barbara Medical Foundation Clinic was selected Winner of the 2006 Gold Aster Award for Excellence in Healthcare Marketing.
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On Color . . .
Red
• energy
• enthusiasm
• interest and passion
• security
• focus
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Orange
• creativity
• playfulness
• exploration on a practical level
• relief from boredom
• equilibrium
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Yellow
• clarity of thought
• orderliness
• memory improvement
• better decision making skills
• alleviates confusion
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Green
• harmony
• sympathy
• health
• abundance
• balance
• growth and expansion
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Blue
• peace and understanding
• enhances the easy flow of communication with yourself and others
• calms and relaxes
• dark blue - traditional & corporate
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Indigo
• open subconscious
• self-mastery
• wisdom
• sudden awareness
• intuition
• psychic abilities
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Violet
• deep purple - spiritual attainment
• pale lilac - love for humanity
• idealism with bluish purple
• imagination and inspiration
• integrated energies
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Find out more: www.ideaengineering.com
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